Multichannel Content Authoring

SHOWCASE is an API-driven platform designed to streamline the creation, approval, and distribution of digital content across various channels.

More than just a tool – your strategic advantage.

Email
Builder

Easily create pixel-perfect, responsive emails intuitively with drag & drop.

eDetailing Converter

Convert PPTX and PDF files into fully functional CLM presentations.

Landingpage Builder

From business case to landing page in a few clicks and without any coding.

SHOWCASE ensures that you can react quickly and efficiently to global market change. Especially for companies that need to serve multiple brands and markets, managing content, storing it and making it available for global content recycling is essential.

SHOWCASE reduces time and costs in all relevant aspects of your communication pipeline – from standardizing the entire creation process to faster publication and distribution of your content/communication.

It integrates with platforms such as Veeva Vault PROMOMATS (VVPM), Salesforce Marketing Cloud (SFMC) IQVIA’s OCE and more to support global brands, particularly in regulated environments like pharmaceuticals.

SHOWCASE is fully integrated with Veeva Vault featuring a certified integration with Veeva PromoMats.

No chain,
no gain!

The process chain as a decisive factor in cost savings

A key factor contributing to bottlenecks in growth is manual workflows for content creation: numerous handovers between internal and external teams, a wide variety of review cycles and the resulting communication efforts not only delay delivery, but are also sources of
error, which can ultimately lead to excessive costs and reduced overall efficiency.

This is particularly evident in the area of localisation, where legal information, logos, footers and other elements have to be adapted to local specifications – a pitfall in manual editing and approval processes.

HTML email production time (Veeva / Adobe Campaign)

Manual development

7/40

6–8 hrs.

Manual development incl. communication

38/40

2–5 days

Development with SHOWCASE

1/40

> 1 Minute

Strategic advantage

Improved performance: Foster engagement through superior content

Direct cost savings are a key driver, but content effectiveness is equally crucial to marketing success. Materials created with SHOWCASE not only deliver significant cost efficiencies, but also consistently outperform in the marketplace.

A compelling study shows that HTML emails created with SHOWCASE consistently achieve higher click-to-open rates across seven different brands compared to manually created emails. For example, one brand shows a CTOR of 27% for SHOWCASE materials compared to 14% for manually created emails.

This data suggests that the optimised process and inherent adherence to best practices within SHOWCASE result in more engaging, effective and ultimately more successful content.

CTOR (click-to-open rate) performance comparison between HTML emails created with SHOWCASE and those created manually.

Anyone who has to create and manage enormous amounts of content these days knows the biggest challenge: How do I build a digital ecosystem that reliably meets all communicative and administrative requirements?

Markus Rößler
Co-Founder // RMH MEDIA GmbH

Full control with complete flexibility

Standardization

SHOWCASE provides a centralized platform with standardized workflows across different markets. This ensures uniform content creation, approval (via Veeva Vault), and distribution, minimizing manual processes and reducing redundancy. It supports faster movement of content from creation to distribution.

Quality Improvement

SHOWCASE enforces quality standards through predefined templates that adhere to brand and regulatory requirements. It supports SFMC-ready emails and Veeva-ready RTEs with full compatibility for Veeva tokens and JavaScript libraries for CLM presentations, ensuring high-quality content that meets compliance standards.

Multi-Channel Ready

SHOWCASE enables the creation of multichannel content tailored to healthcare professionals, allowing for frequent updates and rapid distribution of personalized, compliant materials.

Faster Content Production

SHOWCASE‘s modular approach facilitates the quick adaptation of global content for local markets, significantly speeding up content production and localization. Seamless integration with 3rd party systems like Veeva ensures rapid updates and releases.

Simplification & Efficiency

The platform‘s drag-and-drop interface and modular content creation simplify the development of Massmails, RTEs, and landing pages without the need for HTML coding. Templates and content modules can be reused across different channels and markets, ensuring consistency and reducing rework. PowerPoint presentations can be converted into fully operational CLM content, minimizing manual input and using an interface familiar to brand teams and agencies (less training effort).

Compliance & Risk Management

Deep Integration with Veeva Vault ensures that all content passes through the required approval stages before being disseminated, reducing compliance risks. Manual tasks – error-prone and time-consuming – are automated as far as possible, while maintaining full integration into existing processes.

Fully certified Solution

SHOWCASE is fully integrated with Veeva Vault featuring a certified integration with Veeva PromoMats. Complementary Solutions: Commercial Solutions, CRM Approved Email, CRM/CLM, Multichannel CRM, Vault PromoMats / MedComms

Create, Review, Approve, Launch!

From now on, it doesn’t matter which markets you serve or how complex your communication processes are – we bring more speed, structure, and security to your global content creation pipeline with this simple formula.

Create, Review, Approve, Launch!

React flexibly – short and optimized workflows lead to quick results, while compliance is guaranteed at all times.

The performance boost for your content. With the simple principle of ‘create, review, approve, launch,’ we bring more speed, order and security to your global content creation. This gives you more time to create even better content.

from Single country operation to Global enterprise

For global pharmaceutical companies, SHOWCASE is therefore not just a cost reduction tool, but a strategic necessity that enables unprecedented operational efficiency, ensures global brand consistency and promotes competitiveness on a large, company-wide scale.

React and create with SHOWCASE, the only true tool for robust omnichannel marketing.
100% self-service – 100% efficiency.

Whether responsive emails, eDetailers or landing pages – see the wide range of possibilities for yourself in a demo!

You focus on creating relevant and timely content – SHOWCASE ensures branding, development, and delivery, as well as legal compliance and content recycling.

Sabine Mann
Director Corporate Communications // RMH MEDIA GmbH

You focus on creating relevant and timely content – SHOWCASE ensures branding, development, and delivery, as well as legal compliance and content recycling.

Sabine Mann
Director Corporate Communications // RMH MEDIA GmbH

Bulletproof Approach

No training needed – files are being created in Powerpoint, the native tool of brand teams
SHOWCASE also converts PDF documents into CLM presentations allowing agencies to work in their native editor: Adobe InDesign
Drag-and-Drop flow builder and automatically sitemap generator
Customizable navigation menus
Approved email integration
Favourite feature for customized flows created by the sales rep.
Automated metadata transfer
One-click provisioning
Pre-approved design templates
Automated localisation functions

In a nutshell

SHOWCASE allows brand teams and agencies to work in their native editor (Powerpoint and InDesign) and convert fully operational Veeva CLM presentations.

Why CLM Conversion?

Feature	CLM Presentations with SHOWCASE	PDF with Click-Navigation
Separate Veeva Multichannel Slide per slide	YES	No
Veeva CRM slide tracking	YES	No
Tap navigation	YES	YES
Horizontal swipe	YES	No
Vertical swipe	YES	No
Subflows	YES	No
Embed video in slide or presentation	YES	No
Connect Approved email on slide	YES	No

Why even an eDetailer? PDFs are enough – wrong!

What are the advantages of using an eDetailer instead of a PDF in closed loop marketing?

This is a recurring question for a wide variety of departments and teams. As this has come up again often in recent weeks, here is an executive summary of the core points.

Rolf Gückel answers these questions in one of his Brainfood-Articles about CLM Best Practice!

Learn more about the advantages!

Do you want to learn more about your strategic advantage with Showcase?

Get in touch with our excellent customer success team today and discuss your business needs or simply get a demo of SHOWCASE. We’re happy to answer your questions.

Contact our Sales Team

or be brave and directly

Book a Demo Session

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